Branding. Plants & Flours

With the vegan baked goods market becoming more saturated, it seems to be overpopulated by brands using only the 'plant-based alternative' as their unique selling point. They tend to focus on the utilitarian side,  portraying the natural ingredients and formulation process of the product.

To build up on this trend and go a step further, PLANTS&FLOWERS features an intricate flower logo design with bold typography, symbolizing a simple clean base - the structure of the cake - and elegant beautiful flower decoration on top, highlighting the use of natural edible flowers on each type of cake, while creating a welcoming, environmentally-conscious, and uplifting presence for the brand.

From the brand identity design to packaging design, merchandise design, and campaign design, the brand translates its priorities - health, and appreciation of beauty through supporting illustration, balancing a health-centric approach without compromises with a sense of human relatability - the desire to make things more beautiful.