Market expansion rebrand

The main goal of this case was to create a cohesive digital representation for the brand to transition to the European market. The studio already had its presence known and appreciated locally, my task was to create a cross-platform brand identity and an e-commerce website for the BC studio to make an impression on the new market and expand its customer base.

Positioning Bespoke Creation Studio as the sophisticated craftsmen coming to the European furniture market - offering an authentic Turkish experience delivered in a modern and contemporary way - I needed to define an original brand identity that is clean, modern, and memorable. 
Researching the market and the competitors, what stands out here, is the fact it's a family business.

I highlighted that warmth and care with a vibrant but sophisticated color palette which allowed me to remove the risk of blending with the masses of other Turkish studios competing on the European market - who focus on visually communicating their presence in a cold and impersonal manner.