Role: I led the entire creative process from concept to execution. This included brand development, the creation of a comprehensive marketing strategy, and creating the AI assets.

A brand that works with an AI model needs her the same person in every shot. Mingle, a Gen Z fashion brand concept, needed one model who stays recognisable from the first look to the last.

I aimed for creating a dynamic and engaging brand identity that would resonate with a diverse audience while standing out in the competitive social media landscape.

I work across the full production cycle: understanding the marketing objective, choosing the right AI models for the job, generating and refining the output, and delivering production-ready assets that are built to perform.

My background in design gives me the eye for composition, hierarchy, and brand consistency. My marketing experience means I understand what a creative needs to do — hook attention, communicate value, drive action. I work in node-based AI systems, which lets me build repeatable workflows and produce consistent quality at volume.